We indies are vastly under-represented on Torrent sites (artists putting their own work out there notwithstanding). Have a search on BitTorrent for some work by your favourite indie artists. And it’s all to do with invested value, and latent value. I think it’s a good thing that there is currently a big difference in how we access independent music and how we get hold of loads of old music we loved when we were kids. And whenever one of these services comes along, there’s a lot of discussion about where the indies, the little people - us - fit into the game, with lots of indie labels and artists feeling marginalised by the deals being struck but the major labels and the content conduits.īut I don’t think we should neccesarily be involved. Nokia’s ‘ Comes With Music’ service being the big talking point at the moment. We’re seeing more and more ‘all you can eat’ download services becoming available. Normally, everything in the long tail is grouped together as the low-sales stuff, whether that’s things that once sold a shed-load of copies but now have very little commercial traction (back catalogue material) or artists that are producing current, vital work but selling in smaller numbers.īut I think we should separate them out. In music it’s been the shift from hundreds of artists selling millions of records to millions of artists selling hundreds of records. So we’re all familiar with The Long Tail, right? The idea that the internet facilitates a massive number of low selling, low impact products/services/entities to exist because of the very low cost of having a presence, which when combined make up a very significant chunk of the market. Making the Most of the Recording Studio (15).Internet Strategies, Resources, & Websites (97).How to Put On an Unforgettable Performance (14).Gaining Support, Sponsorships & Endorsements (13).
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